Customer satisfaction

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Term Main definition
Customer satisfaction
Customer satisfaction is a question of degree.

It can vary from high to low satisfaction. If customers believe requirements are met they experience high satisfaction. Conversely if they believe their requirements are not met they experience low satisfaction.

So Customer satisfaction is managing Customer Requirements.

There are many ways to monitor and measure customer satisfaction. ou can use customer satisfaction and opinion surveys collect product quality data track warranty claims study customer compliments and criticisms.
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